How to Overcome Your Fear of the Unknown

Humans are wired to fear the unknown. That’s why uncertainty—whether at the macro level of a global economic, health, or geopolitical crisis or at the micro level (Will I get that job? Will this venture be successful? Am I on the right career path?)—can feel nerve-racking, exhausting, and even debilitating. However, that gut reaction leads people to miss a crucial fact: Uncertainty and possibility are two sides of the same coin.

Consider the achievements you’re most proud of, the moments that transformed your life, the relationships that make your life worth living. We’ll bet that they all happened after a period of uncertainty—one that probably felt stressful but that you nevertheless pushed through to accomplish something great. When we moved abroad, for example, we faced uncertainty about making less money, paying higher taxes, doing more-challenging work, and introducing our children to new schools, a new language, and a new culture. But seven years later we are so grateful for all the possibilities the move opened up.

Nathan R. Furr, Susannah Harmon Furr

Nathan earned his Ph.D. from Stanford's Technology Ventures Program and is an Associate Professor of Strategy at INSEAD, a global business school located in France. Susannah, a designer and art historian with a research focus on the Dutch Baroque period, founded a women's clothing line inspired by her research of the intricate embroidery of Dutch women.

https://www.theupsideofuncertainty.com/about
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The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

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Behavioral Innovation and Corporate Renewal