The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

Whether you're searching for courage to start a new project, change careers, launch a business, develop an idea, or reinvent yourself after a disappointment or life change, you will face uncertainty—that ambiguous and uncomfortable state that often makes us feel confused, anxious, and afraid to act. Though these moments are difficult, they offer opportunities for personal growth, innovation, and creativity.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well. The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in your life and career.

Nathan R. Furr, Susannah Harmon Furr

Nathan earned his Ph.D. from Stanford's Technology Ventures Program and is an Associate Professor of Strategy at INSEAD, a global business school located in France. Susannah, a designer and art historian with a research focus on the Dutch Baroque period, founded a women's clothing line inspired by her research of the intricate embroidery of Dutch women.

https://www.theupsideofuncertainty.com/about
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How to Overcome Your Fear of the Unknown